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Customer Loyalty & New Customer Acquisition |
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Marketing Strategy & Planning |
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Course Outline
Surviving a downturn is about retaining the most valued customers, and where possible acquiring more.
During this course Lexinc will devise the best practices and tools to help you with your customer loyalty and acquisition strategies
Desired Results:
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Course Outline
The development of an appropriate marketing strategy and the creation of a robust planning process lie at the heart of a successful business. This practical course will provide delegates with a structured approach to develop their knowledge and skills in this vital area.
Desired Results: |
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Increased sales from existing customers through greater customer loyalty
New profitable customers, and greater market share |
1) Greater understanding of your internal strengths
2) Greater understanding of your external market and opportunities |
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Sustainable competitive advantage
Greater return from your marketing investment through cost effective, winning marketing strategies |
3) Clearly articulated vision of your future marketing strategy |
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4) Sustainable, transformational growth through successfully implementing your new marketing strategy
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Product Management |
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Project Management |
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Course Outline
Lexinc’s bespoke Product Management course will enable you to maximise your existing product portfolio, and increase your chances of developing and marketing profitable, customer focused products.
Desired Results:
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Course Outline
Our Project Manager Course has been designed to fully equip you better in managing your projects. The course is applicable regardless of the size and scope of the projects you are involved with and will ensure that you have the appropriate processes and tools to effectively deliver your projects on scope, to budget and on plan.
Desired Results: |
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1) Valuable Business Cases that provide clarity to enable the right decisions to be taken
2) More effective project team and stronger project leadership
3) Reduced costs from implementing projects quicker
4) Increased chances of delivering objectives set out in Business Case
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2) Greater understanding of your external market, and insights into expanding into new markets with your existing product portfolio
3) Increased chances of future successful new product launches
4) Increased return on investment from your future marketing campaigns |
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Click here for more information |
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Click here for more information |
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